With the real estate industry in India fiercely booming and competition growing, there is dire need of effective marketing. Although there is no shortage of ways to market real estate, the one thing that the industry needs to deal with is trust. The online mediums enable real estate players to directly communicate with the end customers, and helps to sell home faster and more efficiently than before by using the right real estate marketing strategies.
Following are the 5 most effective online mediums that will help to attract the right customers.
• Building a website: The first step
It is given that professional website is a must in today’s digital era; and aesthetics and functionality should be the prime areas of focus. You have to make sure that it’s a site people would always refer to and share it within their circle. The lead generation form where you can record customer information would be very effective for this.
• The 3D and VR effect
Nowadays 3D images probably seem to be the trending theme. While some websites open with a three-dimensional dollhouse of an entire property that the buyer can fly-through, the use of Virtual Reality is also gaining popularity. With interactions in 3D and VR, you can ensure that you remain ahead in the competitive market and also gain interest of clients. Without the need to hire a professional, you can either shoot on a good-quality smartphone or even with your own drone.
• Investment in Social media
In an industry like real estate, social interactions can deliver enormous amounts of value to the business over time. It is essential to have social engagement with the audience, which can either be through social media channels like Facebook or Twitter etc. You could also build a system for referrals and promote it aggressively across social media channels.
• Analytics to measure results
Analytics is important for real estate marketing. Setting up Google analytics and linking all your marketing efforts to it, is a must to understand if your efforts are working or not. You will get to know how well are your posts doing, how many people are visiting your site, to know the average session rate, bounce rate or exit rate. This will help you change your strategy real time and will help you manage your spends in the right direction.
• Brand Awareness
Aside from sales, marketing is also about giving importance to building reputation and trust for your brand. You need to speak in a voice that connects with the audience, which is a continuous process that requires you to be open to sharing your experiences and expertise with the world. Eventually, people will look to your advice and you’ll attract a tremendously increased brand awareness and loyalty.